Every September, tens of thousands gather in San Francisco’s Chinatown for the Autumn Moon Festival, or Mid-Autumn Festival. The festival is a vibrant celebration honoring Chinese heritage through music, food, demonstrations, and more.

“Yeah, so I’ve been actually dressing up as the moon goddess and attending this festival since I was probably 13 years old. So, it’s been a little over a decade and it’s, you know, it’s just amazing to see so many people and to be a part of, you know, San Francisco Chinatown and be a part of such a big festival, which is one of the biggest festivals in the country. And being able to dress up as the moon goddess and really embrace the Chinese culture and share stories with people, like tourists, is an amazing, like, experience for me.” said performer Flora Hui.

Hui has been the festival’s emcee and its iconic moon goddess for over a decade. She has lead the program with her years of experience and engaging with audiences to create a welcoming, hospitable experience.

“This festival, it means a lot to me because like that’s when I can meet all my family and then eat mooncake with them, watch the moon, and like talk a lot. So it’s very meaningful to me.” said attendee Victoria Wuwu.

The festival is also a very popular spot for students.  Many utilized the parade for public service, while also learning about Chinese culture.

The Autumn festival has been a staple of culture in Chinatown for 30 years. People come from all around the Bay Area to experience this festival, with some making hour-long drives to get there.

“Yeah, I just hope to continue, you know, embracing my Chinese culture. Really learning more about it as well as sharing stories with other people. And learning about other people’s cultures as well. And, you know, hope we can all work together and, you know, learn more about each other,” said Hui.